Profile
Launched in 1999, projektwerk is today one of the leading project marketplaces on the internet in Germany. www.projektwerk.com allows people active in the flexible labour market for the quick and efficient recruitment of experts as well as to market their own services. The online marketplace for the generation work 2.0 addresses in particular companies, freelancers and agencies. More than 2,000 new projects and profiles are published every month. Membership fees are € 300 p.a.
Key facts
|
PIs: 2,500,000 Visits: 100,000
|
|
Facts
- 2.5 m. Page Impression per month
- 100,000 Visits per month
- 80,000 Unique User per month
- 60,000 registered members per month
Source: awstats Stand July 2010
Advertising opportunities:
newsletter ads:
- about 20.000 registered newletter users
- delivery in HTML
- the newsletter is released twice a month
- registration via double opt in
Facebook (precise approach of your target group)
The Facebook profile of projektwerk.com (http://www.facebook.com/home.php?ref=home#!/pages/projektwerk/103250243047648) offers information for freelancer from the areas of IT, Creative, Engineering, Fashion and Consulting. These information are released by editorial content on current topics as well as via feeds in the own blog of projektwerk.com. The texts are published in German and English.
Illustration facilities:
On the pin board of the Facebook profile of projektwerk.com you have the opportunity to publish a text about up to 250 characters + Image/Logo + Link.
This text can be found both on Facebook and via search engine.
Blog (here you can introduce your own product)
projektwerk runs both a German (www.projektwerk.de/blog) and an English (www.projektwerk.com/blog) blog. The German blog reaches on average 6.000 visitors per month; the English blog about 3.500.
Twitter (here you can dispatch recommendation tweeds)
projektwerk maintains five twitter accounts with about 1.000 followers that are internetworked.
The accounts are filled with both editorial content on current topics and via RSS-feed with projects and profiles as same as with other blog entries.
Accounts: twitter.com/projektwerk, twitter.com/IT_pw, twitter.com/CREATIVE_pw, twitter.com/CONSULTING_pw, twitter.com/ENGINEERING_pw, twitter.com/pw_FASHION
Target group
Gender
- 72% male / 28% female
Age
- 0% are aged 18 years or younger
- 2% are aged between 18 and 24
- 20% are aged between 25 and 34
- 42% are aged between 35 and 49
- 35% are aged between 50 and 65
- 1% are aged 66 years and older
Monthly household net income
- 2% have up to 500 EUR available
- 10% have 500 up to 1.500 EUR available
- 15% have 1.500 up to 2.500 EUR available
- 12% have 2.500 up to 3.500 EUR available
- 16% have 3.500 up to 5.000 EUR available
- 15% have up to 5.000 EUR and more available
- 30% no statement
Source: InSites Consulting Status May 2010
Conditions
| Medium | Format | Price |
|---|---|---|
| ContentAD | 300x250 Pixel | 45 Euro + VAT |
