Profile
McDonald’s Instore-TV offers to its users TV highlights in high quality from the areas of entertainment, fashion, lifestyle, sports, cars, trabel and news.
TV and especially Instore-TV offer advertisers a high degree of flexibility and creativity by adressing the appropriate target group. Advertisers can use this way of communication to influence customers directly at the point of purchase desicion making.
Key facts
|
Contacts: 31,002,339 |
|
Facts
- 1,000 McDonald´s branches throughout Germany
Key Facts
- Contents:
Branded blocks including sports, travel, fashion, music, entertainment, news, McDonald's.hours - number of screens: 1 until 9 (Ø 3 screens per store)
- stores (status CW19/2012): 832
- 1,033,411 cleaned contacts / day = 31,002,339 cleaned contacts / month
- possibilities of selection:
subject areas, region, post code, branches, "single screens" - broadcasts per day / screen: 64 spots (16 hrs. x 4 broadcasts)
- price: 0,12 €/second/day/screen
Tecnical specifications
The following codecs are supported:
- MPEG-2
Windows Media Video 9 - resolution of 720x576 pixels (PAL)
- format: 16 : 9
Technical limitations with regard to the maximum video length do not apply.
- Videos with audio should only be used if directly related to the content of the video (preferably commercial video clips or music clips).
The videos’ audio channel is always given precedence. - If the video does not contain any audio content, the content management system will automatically activate a background music stream.
