Profile
berlin.de is the official portal of the German capital Berlin.
The largest German regional portal of Berlin and surroundings informs residents and tourists about the most popular metropolis in Europe. The website provides, inter alia, information on politics & economy, real estate, jobs, tourism, sightseeing, shopping as well as on culture & nightlife and offers its users a comprehensive consumer advice service.
Key facts
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PIs: 36,670,000 Visits: 6,540,000
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Facts
- 36.67 m. PageImpressions per month*
- 6.54 m. Visits per month*
- 2.14 m. Unique User per month**
*Source: IVW, status: Feb 2012
**Source: AGOF internet facts, aberage month Q4 2011, adults as of 14 years old
Target group
Gender
- 50% male / 50% female
Age
- 10% are aged between 14 and 19
- 24% are aged between 20 and 29
- 20% are aged between 30 and 39
- 24% are aged between 40 and 49
- 11% are aged between 50 and 59
- 8% are aged between 60 and 69
- 3% are aged 70 plus
Monthly net household income
- 16% have up to 1.000 EUR available
- 29% have 1.000 up to 2.000 EUR available
- 24% have 2.000 up to 3.000 EUR available
- 31% have 3.000 EUR and more available
Region
- 67% live in Western Germany
- 33% live in Eastern Germany
Source: AGOF internet facts, aberage month Q4 2011, adults as of 14 years old
Conditions
| Medium | Format | Price |
|---|---|---|
| Bigsize Banner | 728x90 Pixel | 35 Euro + VAT |
| Skyscraper | 120x600 Pixel | 30 Euro + VAT |
| Wideskyscraper (140 - 160x600 Pixel) |
140-200x600 Pixel | 30 Euro + VAT |
| Wideskyscraper (200x600 Pixel) |
140-200x600 Pixel | 35 Euro + VAT |
| HalfpageAD | 300x600 Pixel | 40 Euro + VAT |
| ContentAD | 300x250 Pixel | 45 Euro + VAT |
| Expandable Bigsize Banner | 728x90 auf max. 728x450 px | 40 Euro + VAT |
| Expandable Skyscraper | 120x600 auf max. 360-600x600 px | 35 Euro + VAT |
| Expandable ContentAD | 300x250 auf max. 400x400 px | 50 Euro + VAT |
| Wallpaper (inkl. Hintergrundeinfärbung) |
728x90 plus 120-160x600 Pixel | 65 Euro + VAT |
| TandemAD (Layer und Bigsize, Skyscraper oder ContentAD) |
75 Euro + VAT | |
| Layer / DHTML | 200x300 bis 800x600 Pixel | 70 Euro + VAT |
| BanderoleAD | 770x250 Pixel | 70 Euro + VAT |
| PopUnder | 200x300 bis 800x600 Pixel | 50 Euro + VAT |
