Key facts

PIs: 1,800,000 Visits: 295,000

» www.blauarbeit.de

Facts

• 1.8 million PIs per month
• 295,000 Visits
• 191,000 Unique user

Quelle: Google Analytics, June 2011.

Target group

60% of the registered users are customers, mainly private user, often real estate owner.

40% of the users are service providers, who generate traffic by visiting the site in order to scan new orders, to offer calculations or to search for new clients. 

Gender

• 57% male / 43% female

Age

•   3% are under 18 years old
• 11% are aged between 18 and 24
• 16% are aged between 25 and 34
• 39% are aged between 35 and 49
• 28% are aged between 50 and  65
•   3% are 65 years and older

Monthly household net income

•   6% have up to 500 EUR available
• 23% have 500 and 1,500 EUR available
• 28% have 1,500 and 2,500 EUR available
• 23% have 2,500 and 3,500 EUR available
• 14% have 3,500 and 5,000 EUR available
•   6% have 5,000 EUR and more available

Region

• 83% live in Western Germany
• 15% live in Eastern Germany
•   2% live abroad

Profession

• 31% work in the construction industry
•   7% work in business services
•   6% work in health care
•   6% work in the trasport sector
•   5% work in IT sector
•   4% work in the industry
•   3% work in the energy industry
•   3% work in finance and insurances
•   3% work in public amenities
• 26% arbeiten in anderen Umfeldern
•   4% are students
•   2% are unempliyed or pensioners

Source: Insites eScape, July 2011

Conditions