Portfolio Profil: marktplatz-mittelstand.de

Profile

The platform is much more than a mere service provider directory – it is a social network. Commercial and private consumers are able to rate those service providers with whom they have worked on previous occasions and thus recommend them to other consumers. The service providers stand out from the crowd by means of references and active email marketing. Companies may publish the latest news every minute free of charge.

 


Key facts

PIs: 3,470,000
Visits: 2,270,000

100:0 53:47

Facts

  • 3.47 m. PageImpressions per month*
  • 2.27 m. Visits per month*
  • 910,000 Unique User per month**
  • 225,000 newsletter subscribers***

* Source: IVW, status: Feb 2012
** Source: AGOF internet facts, average month Q4 2011, adults from14 years up
***Status: September 2011

 

Target group

B2B, freelancers, self-employees, medium-sized service providers and traders

  • 3 % - Manufacturing sector (tool making, steel manufacturing, plant engineering,     coating, etc.)
  • 6 % - Lawyers, physicians, notaries, tax accountants, consultants, etc.)
  • 7 % - Media (advertising agencies, design, print, etc.)
  • 8 % - Textile industry (retail, wholesale and workwear)
  • 10 % - Service providers (IT providers, cleaning services, recruitment agencies, photographers, driving schools)
  • 11 % - Spa and health services (manicure salons, massages, fitness, etc.)
  • 11 % - Automobile (car repair shops, car dealers, utility vehicles, etc.)
  • 13 % - Retail sector (online shops, hardware, software, consumer electronics, etc.)
  • 31 % - Fitters and installers (sanitary facilities, roofing, electricity, gas and plumbing)

 

Gender*

  • 53% male  / 47% female

Age*

  • 10% are aged between 14 and 19
  • 19% are aged between 20 and 29
  • 20% are aged between 30 and 39
  • 25% are aged between 40 and 49
  • 14% are aged between 50 and 59
  •   9% are aged between 60 and 69
  •   3% are aged 70 plus


Monthly household net income*

  • 13% have up to 1.000 EUR available
  • 28% have 1.000 up to 2.000 EUR available
  • 26% have 2.000 up to 3.000 EUR available
  • 33% have 3.000 EUR and more available

Region*

  • 82% live in western Germany
  • 18% live in eastern Germany

    Source: AGOF internet facts, average month Q4 2011, adults from14 years up

 

Conditions

Medium Format Price
Fullsize Banner
468x60 Pixel 15 Euro + VAT
Bigsize Banner
728x90 Pixel 35 Euro + VAT
Layer / DHTML
200x300 bis 800x600 Pixel 70 Euro + VAT
PopUnder
200x300 bis 800x600 Pixel 50 Euro + VAT
ContentAD
300x250 Pixel 45 Euro + VAT
TandemAD
Layer Bigsize, Skyscraper, ContentAd
75 Euro + VAT
Wideskyscraper
140 bis 160x600
140-200x600 Pixel 30 Euro + VAT
Skyscraper
120x600 Pixel 30 Euro + VAT
Expandable ContentAD
300x250 auf max. 400x400 px 50 Euro + VAT
Expandable Skyscraper
120x600 auf max. 360-600x600 px 35 Euro + VAT
Expandable Bigsize Banner
728x90 auf max. 728x450 px 40 Euro + VAT
Wallpaper
(HockeyStick)
728x90 plus 120-160x600 Pixel 65 Euro + VAT
Wideskyscraper
(200x600 Pixel)
140-200x600 Pixel 35 Euro + VAT
BanderoleAD
770x250 Pixel 70 Euro + VAT
HalfpageAD
300x600 Pixel 40 Euro + VAT

Lizenznehmer der AGOF Bundesverband digitale Wirtschaft

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