Key facts

PIs: 818,000 Visits: 231,000

» www.outdooractive.com

Facts

• 818,000 PageImpressions per month*
• 231,000 Visits per month*
• 237,000 Unique User per month**

*Source: IVW, status: Feb 2012
**Source: Google Analytics, status: September 2011.

Target group

The users of outdooractive.com are athletic and educated people that are characterized by an above average purchasing power.

Gnder

• 80% male / 20% female

Age

•   1% is aged younger than 20 years
• 10% are aged between 20 and 30 years
• 21% are aged between 30 and 40 years
• 31% are aged between 40 and 50 years
• 24% are aged between 50 and 60 years
• 11% are aged between 60 and 70 years
•   2% are aged 70 years and older

Bildung

• 59% are graduated from high school or have higher secondary school qualifications

monthly household net income

• 13% have less than 1,000 € available
•   6% have 1,000 up to 1,500 € available
• 29% have 1,500 up to 2,500 € available
• 36% have 2,500 up to 3,500 € available
• 11% have 3,500 up to 4,000 € available
•   5% have 4,000 € and more available

Region

• 85% live in Germany, 7% live in Austria, 5% live in Switzerland, 1% live in the Netherlands and Italy, 2% live in other European countries
• 23% of the German users are living in Bavaria, 17% in Baden-Württemberg, 13% in North Rhine-Westphalia, 8% in Hesse, 6% in Rhineland-Palatinate and 5% in Lower Saxony

Source: own analysis of ALPSTEIN Tourismus, status: Oct 2011

Conditions