Key facts

PIs: 30,000 Visits: 18,000

» www.pta-forum.de

Facts

• 30.000 PageImpressions per month
• 18.000 Visits per month
• 15.500 Unique User per month

Target group

Gender

• 13% male / 87% female

Age

• 22% are aged younger than 29 years
• 30% are aged between 30 and 39 years
• 31% are aged between 40 and 49 years
• 14% are aged between 50 and 59 years
•   3% are aged 60 years and older

Profession

• 16% are pharmacy owners or managers
• 22% are certified employees
• 53% are pharmaceutical technical assistants
•   9% are pharmaceutical engineers

Region

• 84% are living in Western Germany
• 16% are living in Eastern Germany

Information on internet use

• 72% of the readers use the internet for information procurement
• 55% of the readers are using the internet for professional purposes one or several times a day, 26% are using the internet for professional purposes several times a week
• 83% of the readers are using the internet for scientific research, 65% for the search for information on the internet platforms of pharmaceutical companies and 50% are using the online versions of pharmaceutical magazines.

Source: The user structure is based on the available information concerning the print edition of PTA Forum. Research: LA Pharma, 2011.

Conditions