Profile
The heart of the famous Sony Center, the 4,000 square metres large Forum, features a LED video wall with integrated sound system. The Sony Center is visited by more than eight million people per year, each of whom stays an average of 90 minutes. It is particularly popular among young people from all over the world. The average visitor is aged 33.
The programme, which includes digital art, nature and architectural images, is broadcast daily between 11am and 9pm. Furthermore, visitors can watch live sports and cultural events. Advertising spots are also integrated into the programme.
Key facts
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Contacts: 660,000 |
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Facts
- Location: in the Forum of the Sony Center, Berlin
- 8 million visitors per year / Ø 660.000 visitors per month / Ø 22,000 visitors per day
- Ø length of visit approx. 90 minutes
- Integrated sound system
- Broadcasting times: Monday to Sunday between 11am and 9pm
- Minimum booking period of 1 week
- Cost example (further prices on application):
Spot of 20 seconds / 5 broadcasts per hour 400 € gross per day
Status: jan 2012
Technical specifications
The physical resolution of the LED screen is not important, since the media is upgraded by means of recoding.
The following video formats can be used:
- MPEG-2, mov.
- The resolution is 720x576 PAL
- Recommended bit rate: MPEG-2: 9,8MBit/s, mov: Quicktime (corresponding)
- Physical dimensions 7m x 4m (14:8)
- The content is broadcast in 16:9
- The following graphic formats are accepted: gif, jpeg, png
