Profile
When Tonspion was launched in 1998 it was the first MP3 blog worldwide. Today the website is Germanys biggest music blog and provides information about new artists and albums of all genres which songs can be downloaded legal and free of charges at tonspion.de. Often, artists and labels offer its downloads at tonspion.de before the official release of their songs and albums.
Key facts
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PIs: 1,150,000 Visits: 315,000
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Facts
- 1.15 m. PageImpressions per month*
- 315,000 Visits per month*
- 150,000 Unique User per month**
*Source: IVW, status: 01-2012
**ource: AGOF internet facts 2011-10, adults as of 14 years
targeting popportunities
e.g.:
- geo targeting (by countries, federal states, cities and zip code)
- by categories: MP3/new artists, songs and albums (about 80-90% of the traffic), news (placement of advertorials), tour dates/dates, videos, community with about 50,000 registered users (in development).
Target group
Gender
- 67% male / 33% female
Age
- 22% are aged between 14 and 19
- 31% are aged between 20 and 29
- 24% are aged between 30 and 39
- 14% are aged between 40 and 49
- 7% are aged between 50 and 59
- 2% are aged between 60 and 69
- 0% are aged 70 plus
Monthly net household income
- 15% have up to 1.000 EUR available
- 24% have 1.000 up to 2.000 EUR available
- 27% have 2.000 up to 3.000 EUR available
- 34% have 3.000 EUR and more available
Region
- 81% live in Western Germany
- 19% live in Eastern Germany
Source: AGOF internet facts 2011-10, adults from14 years up
Conditions
| Medium | Format | Price |
|---|---|---|
| Bigsize Banner | 728x90 Pixel | 35 Euro + VAT |
| Double Bigsize Banner | 728x180 Pixel | 40 Euro + VAT |
| Wideskyscraper (140 - 160x600 Pixel) |
140-200x600 Pixel | 30 Euro + VAT |
| Wideskyscraper (200x600 Pixel) |
140-200x600 Pixel | 35 Euro + VAT |
| HalfpageAD | 300x600 Pixel | 40 Euro + VAT |
| ContentAD | 300x250 Pixel | 45 Euro + VAT |
| Expandable Bigsize Banner | 728x90 auf max. 728x450 px | 40 Euro + VAT |
| Expandable Skyscraper | 120x600 auf max. 360-600x600 px | 35 Euro + VAT |
| Expandable ContentAD | 300x250 auf max. 400x400 px | 50 Euro + VAT |
| Layer / DHTML | 200x300 bis 800x600 Pixel | 70 Euro + VAT |
| BanderoleAD | 770x250 Pixel | 70 Euro + VAT |
| Wallpaper (inkl. Hintergrundeinfärbung) |
728x90 plus 120-160x600 Pixel | 65 Euro + VAT |
| TandemAD (Layer und Bigsize, Skyscraper oder ContentAD) |
75 Euro + VAT | |
| Billboard | 800x300 Pixel | 65 Euro + VAT |
