Profile
The party community virtualnights.com is one of the leading providers of nightlife information on the German internet. With more than 32 million page views, 1.4 million page visits per month, approximately 5,000 event features in the monthly event guide and media partnerships at numerous events, festivals and gigs both on a national and international level, this community is way ahead of any competitors. The portal’s market lead is ensured through up to 1,350 event attendances per month, a well positioned team of regional and city managers and through more than 500 national and Europe-wide photographers.
The portal offers its users, in addition to event reports, party pictures and a party video section, also editorial lifestyle content in the following categories: music, trends and cinema. Additional highlights include virtualnights TV and a videocast. Users of the community also have access to numerous Web 2.0 features such as networking tools and Blogs.
In 2007, virtualnights.com formed a partnership with Holtzbrinck Ventures. The portal has also entered several cooperation agreements with media partners, including StudiVZ, PRINZ, big FM and the Berliner Zeitung (Berlin newspaper).
Key facts
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PIs: 18,570,000 Visits: 1,190,000
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Facts
- 18,57 m. PIs per month*
- 1.19 m Visits per month*
- 690,000 Unique User per month**
- 215,000 registered users***
- 300,000 newsletter-subscriptions per month***
*Source: IVW, status: 01-2012
**Source: AGOF internet facts, average month Q4 2011, users aged 14 years and older
***Source: own analysis | Sep 2011
Target group
The community members of virtualnights are high-spending and outgoing. They enjoy spending money on high-quality products and brands and have a keen interest in trends, fashion and media (internet, mobile phones, TV etc.).
Gender
- 50% male / 50% female
Age
- 32% are aged between 14 and 19
- 34% are aged between 20 and 29
- 19% are aged between 30 and 39
- 9% are aged between 40 and 49
- 4% are aged between 50 and 59
- 2% are aged between 60 and 69
- 0% are aged 70 plus
Monthly net household income
- 19% have up to 1.000 EUR available
- 26% have 1.000 up to 2.000 EUR available
- 24% have 2.000 up to 3.000 EUR available
- 31% have 3.000 EUR and more available
Region
- 91% live in Western Germany
- 9% live in Eastern Germany
Source: AGOF internet facts, average month Q4 2011, users aged 14 years and older
Conditions
| Medium | Format | Price |
|---|---|---|
| Fullsize Banner | 468x60 Pixel | 15 Euro + VAT |
| Bigsize Banner | 728x90 Pixel | 35 Euro + VAT |
| Skyscraper | 120x600 Pixel | 30 Euro + VAT |
| ContentAD | 300x250 Pixel | 45 Euro + VAT |
| Expandable Bigsize Banner | 728x90 auf max. 728x450 px | 40 Euro + VAT |
| Expandable Skyscraper | 120x600 auf max. 360-600x600 px | 35 Euro + VAT |
| Wallpaper Hintergrundeinfärbung |
728x90 plus 120-160x600 Pixel | 65 Euro + VAT |
| Double Bigsize Banner | 728x180 Pixel | 40 Euro + VAT |
| PopUnder max. 800 x 600 Pixel |
200x300 bis 800x600 Pixel | 50 Euro + VAT |
| Layer / DHTML max. 800 x 600 Pixel |
200x300 bis 800x600 Pixel | 70 Euro + VAT |
| PopUp max. 800 x 600 Pixel |
200x300 bis 800x600 Pixel | 50 Euro + VAT |
| Expandable ContentAD | 300x250 auf max. 400x400 px | 50 Euro + VAT |
| TandemAD (Layer Bigsize Banner/ Skyscraper/ ContentAD) |
75 Euro + VAT | |
| BanderoleAD | 770x250 Pixel | 70 Euro + VAT |
| Site-Take-Over | 90 Euro + VAT | |
| HalfpageAD | 300x600 Pixel | 40 Euro + VAT |
| Wideskyscraper (140 bis 160x600 Pixel) |
140-200x600 Pixel | 30 Euro + VAT |
| Wideskyscraper (200x600 Pixel) |
140-200x600 Pixel | 35 Euro + VAT |
| Billboard | 800x300 Pixel | 65 Euro + VAT |
| PushdownAD | 800x90 auf bis zu 800x300 Pixel | 90 Euro + VAT |
